Over the years, the music industry has grown from being physical to online. Songs are now digitalized, unlike the days of CDs. A great percentage of music consumers no longer buy CDs but prefer streaming them. With the advent of music streaming platforms like Spotify and Apple Music, artists now get paid when their songs are streamed by listeners, making it easier for every music contributor out there to monetize their content digitally.
Is music distribution marketing?
Music distribution and marketing are two distinct concepts in the music industry. Music distribution involves the process of getting songs to various DSPs, while marketing is the process of making a song popular, which involves branding, advertising, publicity, playlisting, social media marketing, etc.
What is music distribution?
Music distribution is the process of getting a song onto various streaming platforms, making it reachable and available to listeners in any part of the world. This can be done by working with individual music distributors like CDbaby, Distrokid, Symphonic, Onerpm, Tunecore, etc.
What is music marketing?
Music marketing involves the process of making a song popular—in other words, making a song go viral. For you to be known as an artist, you need to market yourself, as one cannot put a product online and expect it to get sold on its own; you must share, promote, and advertise the product for it to be known, and by so doing, get sold. Marketing a song involves branding, publicity, advertising, playlisting, social media marketing, etc. It takes a good marketing strategy for a song to get heard and, in return, bring in big revenue.
Why do I need to distribute and market my song?
Every producer is in the game of making money; no producer will want to make a product with the aim of storing it at home, so no artist will want to write a song, spend money on production, and store it at home. I believe the essence of doing music is to pass a message to the world and, in return, be paid for it. So as an artist, the first step to getting your song heard is by distributing it to all digital streaming platforms so that it can be available anywhere in the world. Now that people know about your music, the next thing to do is to market your song. Send your songs to influencers and playlist curators, and do some social media marketing so that the song can be popular and make sales.
Check our post, on how to get your songs on music streaming platforms.
Conclusions
There is a growing revolution in the music industry, and any artist who wants to succeed in the industry must follow in line with it. You cannot use the promotion strategy of 2005 to win in this era. Many artists think that once they distribute their song, that's it; it will go popular and viral. No! Distributing your song to DSPs does not mean it will get heard. Marketing is the key to dominance in this industry. After distribution, promotion is very necessary for your song to get heard.
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